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How to Get a
$10,000 Idea

The other day one of my clients was celebrating with me: “We have a verbal ‘YES’ for a $125,000 contract.”


The other day one of my clients was celebrating with me: “We have a verbal ‘YES’ for a $125,000 contract.”


After we stopped jumping around and throwing virtual confetti, I asked ‘What made that happen? I know you’ve been working on closing that big client for a while.’

The answer? “It was that one email suggestion you made, Pamela, on our last call. We sent that, and the next day, they were a ‘YES.”

For them, that one email suggestion was a $125K idea. If that feels like it’s aiming a little high for you, how about we look at how to get a $10,000 idea? And how to get them on a regular basis?

There are three steps you can use to create an environment for regularly creating those high-value ideas.

1) Bring Fresh Eyes

Recognize that the highest value ideas are probably hiding in plain sight. It’s something that you’ve heard about before, but haven’t seen how to implement. Or the answer is ‘send an email’ but you never thought an email could be that powerful. It’s not about ‘one email’ it’s about ‘what’s in the email’. How can you bring ‘fresh eyes’ to the possibilities in front of you to move you forward?

One of my former clients was a Chinese herb company, which means that mostly they sold products. Since the other people in their coaching group were coaches and experts (service providers) it would have been easy for them to say ‘the concepts you’re suggesting don’t apply to us, we’re different.’

Instead, to their credit, they looked at every idea that was brought forward, and implemented many of them in innovative ways for their business, with the result that the business doubled in just over a year!

2) One Small Tweak

Unless you’re brand-new in business (or you’re just now learning marketing and sales) the idea usually isn’t learning an entirely new system. It’s one little tweak, one small action.

The temptation is to create a huge project to accomplish a particular goal. For example, if you’ve been networking without a lot of success, you may want to throw out networking as a client-generation tactic, and instead implement an online funnel.

Don’t get me wrong, I’m a big fan of funnels. But usually ‘fixing’ your networking problems involves a tweak. You change your elevator speech. You try a new group. You re-examine your avatar. You decide you’re going to network for referral partners, not for clients.

Any one of those tweaks could result in an extraordinary lift in your results. Don’t throw out a method, system, or endeavor if you haven’t tried ‘the tweaks’. One slight tweak could result in you getting a long-term client who brings you $10,000… or more.

3) The Fear Factor

Sometimes the highest-value idea is already in your awareness, but it’s fear holding you back.

You have an idea that might just be your next $10,000 idea, but… it would involve a risky action. An investment, or a reach out that might get a rejection. So you procrastinate.

Procrastination often revolves around fear – fear that you’ll try something new, and STILL not get the result, then you’ll feel like you have no more options.  It’s sometimes easier to say ‘I’ll try that if nothing else works’ and keep your best idea in reserve.

Here’s a hint: Your best money is hiding behind the scariest action. It’s usually an action that is NOT hard from a physical sense (writing an email, making a phone call, saying yes to a mentor or coach) but it’s terrifying emotionally.

I’m always on the lookout for the next $10,000 idea… or the next $100,000 idea. Which one of these is holding you back? And what are you going to do about it?

Share with me on Facebook your biggest ‘AHA’ from this article, and what level idea are YOU going to look for every week?

If you don’t have a great Elevator Speech, then download my free template from Facebook Messenger.