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FROM THE DESK OF PAMELA BRUNER

4 (Legit!) Ways

to Charge More – and Get It

FROM THE DESK OF PAMELA BRUNER

4 (Legit!) Ways

to Charge More – and Get It

I can’t raise my prices, I already have people saying I’m too expensive!

Sound like you?

 

I can’t raise my prices, I already have people saying I’m too expensive!

Sound like you?

 

Feeling like you can’t raise your prices keeps you trapped. Even if you charge more than other people in your area for a similar service, you can raise your prices if you know how to offer your services in the right way.

Here are 4 tips that can help you charge what you’re worth – and get it!

1) Price for transformation, not time

As soon as you try to sell ‘a session’, you’re selling a unit of time, NOT a transformation. Now, you may know what can/will occur in that time, but your prospective client may not. To her, you’re just giving an hour of your time, something that most people think isn’t worth more than $50 – $100/hour.

Instead, offer transformation. Look at it this way: Which one of these is more valuable: “3 sessions of hypnotherapy” or “a rapid-results quit smoking program that gets you off the nicotine fast”?

I’ll take door number 2! And so will your prospective clients.

2) Bundle two or more things that complement each other

If you try to piecemeal your offerings, it’s like an a la carte menu. Everything looks expensive, and people have to make too many decisions. For example ‘Do I really want that extra thing, or can I do without it??’

Bundling several offerings together often has your work appear higher in value. This doesn’t mean bundling multiple sessions (see Tip #1 above!) but bundling multiple transformations, as long as they are related. This means you can charge more!

3) Learn to talk about the value

As transformational entrepreneurs, we usually talk about the process (coaching, healing) or the features of what we’re offering, i.e. “You’ll get 3 45-minute calls…”

It’s just not very engaging or juicy.

Instead, talk about the value and the possibilities. What might a prospective client achieve? What’s the outcome that they might look for? They’ll be less concerned with whether calls are 45-minutes or an hour, and more about the excitement of working with you – and they’ll be more willing to pay top-dollar.

4) Charge a premium for faster (not longer)

It’s common to think that a 3-month program should be $X price, and a 6-month program should be $2X.

But if you can deliver transformation faster – which is certainly possible with cutting edge techniques – that’s not LESS valuable. It’s MORE valuable, and you should charge more for it.

Do these tips seem a little crazy to you? Not sure how to implement them? Go here to view my Facebook Live ‘4 Critical Pricing Strategies for Experts & Coaches’