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FROM THE DESK OF PAMELA BRUNER

5 Tips to be Paid (WELL!) for Your Gifts

FROM THE DESK OF PAMELA BRUNER

5 Tips to be Paid (WELL!) for Your Gifts

Have you ever started describing your services, only to feel like the person you were talking to didn’t *GET* how great they were?

Yep, that’s because the muggles don’t understand transformation. (If you don’t understand the Harry Potter reference, you need to read a book. Or watch a movie.) 

Have you ever started describing your services, only to feel like the person you were talking to didn’t *GET* how great they were?

Yep, that’s because the muggles don’t understand transformation. (If you don’t understand the Harry Potter reference, you need to read a book. Or watch a movie.) 😃

Have you been wanting to be more successful with higher ticket sales (or get started selling something other than a single month or session)? 

There are 5 keys to high-ticket sales that you need to know, then master.

1: Client-Attracting Name

If you’re trying to sell ‘3 months of coaching’ the perceived value will not be very high. Most people (especially muggles 🙂 don’t know what coaching is worth, so they can’t put a value on that.

If your name is meaningful to you, but not to your ideal client, you’re also less likely to be well-paid. Examples might be ‘The Transformational Journey Program’… (what DOES that mean, anyway?)

A name that is based on results like ‘The Relationship Blueprint’ or ‘Optimal Health Program’ is more likely to be seen as valuable. 

2: Modules or Milestones 

Have you sub-divided your offer into parts, so your ideal client understands what will happen in the course of working with you? If not, they may be nervous, and have a reason to doubt the value of what you do. 

Track the journey for them with modules or milestones that have client-attracting juicy names, just like the name of your main offering.

3: Juicy Benefit Statement

It’s common for transformational entrepreneurs to slip into ‘education’ mode when they try to lay out the benefits of working with them.

For example, if you’re a relationship coach, a juicy benefit statement is NOT ‘You need to learn to love yourself before you can love someone else.’ 

While that’s an important truth, it’s not a benefit of working with the coach. A juicy benefit statement might be ‘You’ll learn the #1 secret to being able to deeply love & be loved.’

Of course, the #1 secret is to learn to love yourself – but don’t tell them that up front!

4: Fewer Details

If you tend to research everything yourself before you make a purchasing decision, you’re a ‘researcher’. That means that you want all the details, and you will assume that anyone you’re offering your services to will want all the details too.

Nope. Many people (like yours truly) get cross-eyed with details. If you include too many details, you risk driving away an ideal client, or giving them a detail that has them say ‘I don’t really need this. Could you give me a discount if I don’t take that?’

5: Irresistible Bonuses

Bonuses in an offer exist for one reason: To help overcome objections to the sale. So if you know that your ideal clients are likely to be stopped by something, including that as a bonus can be useful.

For example, if you coach people on health, and you know that they get stumped while shopping for ‘odd’ foods that they need on your plan, a ‘Healthy Food Resource List’ that tells them where to go, or where to order could be a great bonus.

All of these tips will raise the perceived value of your offering, making it more likely that your ideal clients will say ‘yes’ AND be willing to pay top-dollar for your work. After all, you deserve to be well-paid for your gifts!

Want more tips like this? Grab a ticket to my upcoming event (LINK) EMPOWER: Creating Business Breakthroughs!