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FROM THE DESK OF PAMELA BRUNER

5 Secrets to Writing a Great Blog (Easily!)

FROM THE DESK OF PAMELA BRUNER

5 Secrets to Writing a Great Blog (Easily!)

Have you ever experienced the blinking cursor syndrome?

You know the time… when you’re staring at a blank screen, you REALLY have to get your blog written, and you can’t think of a single thought that’s blog-worthy.  

Have you ever experienced the blinking cursor syndrome?

You know the time… when you’re staring at a blank screen, you REALLY have to get your blog written, and you can’t think of a single thought that’s blog-worthy.  

These 5 secrets will get you happily typing, FAST:

Secret 1: Use A Proven Topic

Do you know what your readers (or ideal clients) love? 

It’s a great idea to give them that topic, frequently. For example, I know my readers love being well-paid, great branding ideas, strategic guidance to get a short business tasks done, etc. When I choose from one of those proven ideas, it’s going to be a good blog for my audience.

If you’ve been thinking ‘I can’t talk about that subject AGAIN’, reconsider. There are always different ways to approach a situation so the material is fresh and helpful. If you wrote a blog last time, consider doing a video on the same subject this time instead.

Secret 2: Have A Clear System

Sitting down to write a blog, or plan out other content marketing, can often feel pressuring and deadline-driven. That’s not the way to do your best work!

Come up with a list of topics, so you’re already starting with an idea when you sit down to create. It’s much easier to create content when you have a starting place, rather than staring at a blank screen.

Secret 3: Celebrations ROCK

Crafting a lesson or a story around a celebration of one of your clients is a great way to structure your blog. If you need to maintain confidentiality, change the name and one or two of the identifying details. 

Remember to start with the problem that was solved, and then tell the story leading to the transformation. Sharing celebrations is inspiring, and it provides social proof that you’re good at what you do.

Here’s MY celebration: I led my 3-day event, EMPOWER: Creating Business Breakthroughs, last week, and the transformations were extraordinary!  

You can still get access to 5 hours of the Livestream, and see both strategic tips, and tapping shifts! But you need to hurry, it won’t be available long: EMPOWER LIVESTREAM

Secret 4: Soapbox Rants Are Awesome!

What pisses you off? What breaks your heart?

If you see something in your industry that gets you riled up, talk about it! I like to do my rants on video so I get to use my personality. Whether you write it, or speak it, ranting about what you believe is polarizing – in a good way.

People who disagree will leave, and you want them to. People who agree will love you and want to work with you!

Secret 5: Be Inspired By Your ‘Treasure Chests’

My treasure chests are the files that I dig into for inspiration. I have one entitled ‘blog ideas’, where I store random thoughts about topics I’d like to write on. Then, when I feel stumped, I read that file and get inspired.

My other treasure chest is my swipe file. This means that I have emails and blog posts from my favorite people in my industry, and I’ll often look in that file for inspiration. Just because another person wrote about branding, doesn’t mean that I don’t have a completely different opinion to share!

Get more inspiration from 5 hours of my live event here: EMPOWER LIVESTREAM!